Rumours emerge of a feud between Eddie McGuire and Triple M

Eddie McGuire appears to have left Triple M on bad terms, according to a report by The Australian Media Diary on Monday.

After departing the radio station at the end of last year, Eddie, 56, did a flurry of radio appearances earlier this month, but never appeared on Triple M.

The sports and media personality hosted Triple M’s breakfast show in Melbourne from 2009 until the end of November 2020.

Six months after leaving the show, Eddie did a slew of radio interviews last week, including with Ross and Russ on 3AW, and Fifi, Fev and Nick on Fox FM. 

‘That’s right, just about the only place Eddie Everywhere wasn’t available to listeners was on The Marty Sheargold Show, Triple M’s rebadged version of McGuire’s former Hot Breakfast,’ reported The Australian.

Meanwhile, the increasingly bitter feud between Eddie and Sunrise host David ‘Kochie’ Koch shows no sign of slowing down either.

The rivalry between the media and sports identities escalated earlier this month over a childish comment McGuire made about Koch’s physical appearance.

Port Adelaide president Koch called out the former Collingwood boss’ ‘nasty streak’ on FiveAA radio this month, in response to McGuire making fun of his ‘big nose’ on Fox Footy.

McGuire and Koch, 65, have not seen see eye to eye on the ‘guernsey issue’ for years, as both Port Adelaide and Collingwood have similar jumper designs. 

Koch has been advocating for Port Adelaide to be able to wear its traditional black-and-white-striped jumper when it plays ‘showdown’ games against the local rival.

Port’s state league team had worn the ‘prison bar’ jumper – thin black and white stripes with a white bar across the chest – for almost all its long history, but was forced to abandon the stripes, retire the Magpie emblem, and add teal to its colours upon entering the AFL in 1997.

Earlier this month, Port Adelaide chose to defiantly don the historic jersey in the locker room and posted a photo of the team to social media. 

McGuire said on Fox Footy that the move was a ‘direct poke in the eye to [AFL CEO] Gillon McLachlan and the AFL commission’, and threatened to take legal action.

‘They have signed an agreement that they would not manufacture any of those jumpers for merchandise and the crowd… It has moved out of Collingwood and Port Adelaide and moved onto City Hall,’ he said.

McGuire then added: ‘So there you go. David Koch is sticking his nose into the AFL territory. It’s a big nose. I hope he doesn’t get it broken.’ 

McGuire stood down as Collingwood president earlier this year, but is still an outspoken mouthpiece for the club.

Reacting to McGuire’s threat, Koch said on FiveAA the following day: ‘He has this nasty streak when he is under a bit of pressure he comments on people’s physical appearance.

‘I’m big enough and ugly enough and I know I have a decent size honker… [but] to make comments like that I think it is uncalled for.

‘He believes he can speak on behalf of the AFL and the AFL should be following exactly what he says. He has this enormous sense of self-importance that he runs the game and he can tell the AFL what to do.’

Koch also explained: ‘Basically it was a player decision to wear the guernsey in the song, it wasn’t about Eddie, it wasn’t about the AFL… You are allowed to wear anything in the changerooms.’

McGuire was insistent that wearing the jumper was in breach of a legal agreement that dated back to Port’s entry to the AFL in 1997, which he claimed restricted use of black-and-white colours to Collingwood only.

When Port joined the AFL in 1997, they changed their name from the Magpies and added teal to their black-and-white colours to distinguish themselves from Collingwood.

In 2007, then-Collingwood president Mr McGuire and former Port Adelaide CEO John James signed a contract agreeing to let the Power wear the traditional top in Heritage Round, which was axed a year later.

With Heritage Round no longer celebrated, Port has sought AFL permission to wear the jumper each time it plays the city rival Crows instead. 

Mr Koch was outraged when Mr McGuire previously admitted that when the Magpies signed the agreement, they knew Heritage Round was going to be dropped.

‘This [agreement] was signed by a president of a club who had inside knowledge that the other parties were not aware of – it begs the question if the AFL was aware of it,’ he said, claiming it was a form of ‘insider trading’.

‘That’s a reflection of this VFL [Victorian Australian Football], Melbourne mafia that pat the interstate clubs on the head, pay them a bit of attention but say, ‘Get away, this is our game,” he said in April.

Port had asked the AFL for permission to wear the traditional ‘prison bars’ guernsey it wore throughout its history before entering the AFL, and had even considered using it without league approval, but threats of premiership point deductions were made.

‘I said, ‘I’m happy to pay a fine and just bloody wear the thing,’ and they said, ‘We’ll fine you and take points off you,” Koch said in an interview in April.

‘It would be four points for the game. We can’t afford that.’