Gemma Collins replaces Dani Dyer as new face of Surf washing powder as she signs seven-figure deal

Gemma Collins is said to be in line for a major pay day ‘after signing a seven-figure deal’ to replace Dani Dyer as the new face of Surf washing powder.

The former TOWIE star, 40, will take over from Love Island winner Dani, 24, for a series of commercials that will earn her well over £1million, The Sun reports. 

Dani – the daughter of EastEnders star Danny Dyer – became known for her ‘Perf with Surf’ catchphrase while filming the comical adverts in 2019.   

An insider said: ‘Gemma is the new face of Surf washing powder and it’s the most lucrative deal she has ever signed.

‘The money on the table for the gig is well over £1million and includes TV and social media adverts.’ 

It’s understood that Gemma will be filming her first commercial for the brand ‘over the weekend’ after Dani decided to step back from the role.

The source added: ‘She [Dani] has a lot on with her baby son and those in charge at Surf wanted to tap into Gemma’s brand power. She has such a huge following and everything she endorses turns to gold.’

MailOnline has contacted a representative for further comment.  

Gemma, who rose to fame on The Only Way Is Essex, has also starred in her own series Diva Forever. 

She recently revealed her body double to Instagram as she shot scenes for a secret project and teased a mystery stunt at an unknown location. 

The TV star captured the crew and set in-between takes before showing the lookalike actress who rocked a floor-length pink dress.  

The body double rested a face mask on her chin while she sat down and gave a sweet wave to the camera. ‘Body double, body double,’ Gemma said. 

In a separate clip uploaded to social media, the self-proclaimed Essex diva filmed a roll of grass leading to a green crash mat. 

It was surrounded by high-end recording equipment including lights, multiple cameras and a tracking dolly. 

All crew members were seen sporting PPE as Gemma said: ‘Big shoot day today. Where is my stunt advisor?’ before greeting them: ‘Hello!’  

The upload comes after MailOnline reported on Thursday that Gemma has finally moved on from James Argent by getting back with ex-fiancé Rami Hawash, who’s now a father.

The former TOWIE star was engaged to Rami, 45, before they split in 2014, but she reconnected with the businessman this year and has been seeing him in secret for over six months.

Since 2013, when he proposed to Gemma by hiding a diamond ring in a Christmas pudding, Rami has become a father to three-year-old son, Tristan.

A source told MailOnline: ‘Gemma has been seeing Rami again in secret for the last six months.  

‘The pair have enjoyed spending time together and getting reacquainted during date nights in London and Essex. 

‘Gemma suffered a lot of stress and trauma during her relationship with Arg, which has been on and off for years – but she’s finally putting herself first and moving forward with her life.’