Chrissy Teigen hawks her Cravings line while posing as alter-ego Chrissy Gogurt on Instagram account

Chrissy Teigen introduces fans to her colorful alter-ego ‘Chrissy Gogurt’ as she continues to plug new line of tie-dye robes

Chrissy Teigen took to Instagram on Friday to introduce her 34.6million followers to Cravings’ newest brand ambassador, her alter ego ‘Chrissy Gogurt.’

Rocking a plethora of colored wigs and face gems, the 35-year-old model transformed into the larger than life character to plug her latest line of tie-dye robes.

Teigen first appeared wearing a a pink wig with long half pigtails as she filmed a hilarious video next to her husband John Legend. 

Meet Chrissy Gogurt: Chrissy Teigen was exceptionally active on her Instagram on Friday, introducing her followers to her new brand ambassador and alter ego for her Cravings line

Along with her wig, Chrissy sported a fuzzy white jacket and a ton of makeup along with her favorite jewels around her eyes. 

Teigen‘s attitude was generally extra, as Legend sat next to her in what appeared to be a vehicle, looking exhausted.

He watched his wife wink and dance for the camera, while wearing a red knit sweater top. 

She's a lot: The model, 35, appeared in several wild getups featuring various colorful wigs, all part of her new character Chrissy Gogurt; seen with husband John Legend

She’s a lot: The model, 35, appeared in several wild getups featuring various colorful wigs, all part of her new character Chrissy Gogurt; seen with husband John Legend

The next snippet was even zanier, with Chrissy shrieking inexplicably in the bathroom as the camera eventually found her, seated on the toilet, wearing a purple wig.

She later appeared in the same wig, wearing a lovely pastel tie-dye silk robe, as she opened a cardboard box which contained balloons.

She added butterflies that flew out of the box, with sparkles trailing behind them.

The next snippet was even zanier: Chrissy shrieked inexplicably in the bathroom as the camera eventually found her, seated on the toilet, wearing a purple wig

The next snippet was even zanier: Chrissy shrieked inexplicably in the bathroom as the camera eventually found her, seated on the toilet, wearing a purple wig

She later appeared in the same wig: Teigen was wearing a lovely pastel tie-dye silk robe, as she opened a cardboard box which contained balloons

She later appeared in the same wig: Teigen was wearing a lovely pastel tie-dye silk robe, as she opened a cardboard box which contained balloons

Another entry in the post showed Chrissy as Gogurt wearing the pink wig again, sucking on a lollipop as she sat in front of a rack of clothing and a neon sign proclaiming the word Cravings.

The last element saw the Sports Illustrated Swimsuit Issue cover girl flying past the brand name on a broom, with stars trailing behind her along with the sound of flatulence.

She captioned the post, ‘which Chrissy Gogurt are you?’

Another entry in the post: Chrissy Gogurt was wearing the pink wig again, sucking on a lollipop as she sat in front of a rack of clothing and a neon sign proclaiming the word Cravings

Another entry in the post: Chrissy Gogurt was wearing the pink wig again, sucking on a lollipop as she sat in front of a rack of clothing and a neon sign proclaiming the word Cravings

Later on, she posted another gallery, this time exclusively of still images.

The first image saw the mother of two in the purple wig, with flower decals in her hair as she leaned on top of a cardboard box on the sofa.

The image was covered in smiley face emojis. 

Later on, she posted another gallery: Two of the pictures featured blonde wigs, with one showing the beauty wearing a neon green hoodie

Later on, she posted another gallery: Two of the pictures featured blonde wigs, with one showing the beauty wearing a neon green hoodie

Two of the pictures featured blonde wigs, with one showing the beauty wearing a neon green hoodie and a fair share of bling including a necklace saying the word Glam.

The posts come after a decidedly more tasteful series of images heralding the product line’s launch earlier this week, which saw Chrissy as herself posing in the lovely garments.

In the gallery caption from Tuesday’s post, Teigen specified that Cravings includes ‘CHILL tie-dye robes, matching headbands and face crystals’.

On Tuesday's post on Instagram: Teigen specified that Cravings includes 'CHILL tie-dye robes, matching headbands and face crystals'

On Tuesday’s post on Instagram: Teigen specified that Cravings includes ‘CHILL tie-dye robes, matching headbands and face crystals’